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Target Messenger: Bulk email and SMS Tool
Introduction
The Target product offers a world-class email and SMS campaign management system that provides easy ways to gather your customer data, build SMS's and email newsletters, deliver on time and track your campaign progress.
Features:
Easy to create and schedule messages:
- Cut, Paste and Publish. Paste your HTML code or text in the eshot editor and you've created your message in HTML, AOL, or text. Or use one of our professionally designed HTML templates (see below).
- Advance Scheduling. Get ahead of the curve by scheduling issues in advance. Your mailing will go out on time even if you're stuck in an all day meeting or on holiday.
- Content Previewing. Send a copy of your newsletter or mailing for review or approval before sending it to subscribers.
- Personalised "To" Field. Messages are addressed to individual subscriber names, so your communications won't be filtered into bulk mail folders by ISPs.
Easy-to-use HTML Templates:
- Get professional templates. We assist with the design of templates if required, appropriate for both product promotions and content newsletters. Flexible templates let you choose which items to include and automatically accommodate your choices.
- Mail Merge, Dynamic Content and Filtering.
- Target offers many options to completely personalise your emails. From Mail Merge and Filtering capabilities to ESP (Embedded script processing), you can send specific information to specific customers with a personal touch.
- Track Click-through, Opens, Replies and Forwards. Target's Reporting and Tracking system provides detailed counts on the activity your email generates, helping you analyze the effectiveness of your campaign. Easily track how many times your email was opened, what links/articles were clicked; by whom and how often.
- Unsubscribe Handling. Sending out thousands of emails can turn into thousands of responses. Rather than spending hours filtering through your unsubscribe emails, our system manages them for you. Unsubscribe requests and other replies are handled automatically and your database is immediately updated, making it easier for you to remain ECT-compliant.
Campaign management tools
The system has customisable campaign management tools, which allow contacts to be grouped together according to various criteria. These groups can be saved and reused many times.
- Real-Time Reporting. Report on your customer's activity need to be relevant in order to be effective. Target offers Real-Time Reporting, which updates campaign reports immediately. Every time you build a report, you are assured that your customer information is as accurate and timely as it can be.
- Charts and Graphs. You have the additional option of viewing all reports as a pie chart or bar graph and printing or pasting it to Word, Excel or your favorite editor.
- Multi Customer Tracking. With our unique use of portal technology, you are able to send out mails for multiple customers, from one large list or many individual lists of contacts and then generate individual reports for each different customer or campaign.
- Active Customer Tracking. Understanding your customers requires more than aggregate data. Target provides detailed tracking down to the individual level. We can tell you that 5,000 people opened your email. We can also tell you who those 5,000 people are, what else they have opened, what they clicked on, and what parts of your website they've been to.
- Scheduling. Email campaigns can be scheduled to be sent at a specific time i.e. 2am in the morning, or 2pm in the afternoon as people return from lunch. The system also allows an administrator to define the rate at which emails are sent out over the network, thereby ensuring that the bandwidth and server capacity are never exceeded.
- Web based HTML editor. The system comes with a fully functional web based HTML editor. This editor will allow you to create or upload your own HTML emails. Upload images and other Multimedia content to grab your customer's attention. Include documents for your clients to download as they read their email.
- Contact Management Tools. Included is an easy-to-use CRM tool. Use the Contact Manager to store new contacts, move them into groups or assign them to managers in your company, giving you total control of your customer database across multiple campaigns.
- Handling incorrect email addresses. The Target system will automatically manage bounced emails and incorrect email addresses, these email addresses are flagged and placed in a separate folder so that they can be managed very easily.
- Address list cleanups. We perform data scrubbing for our customers on request. This involves validating each email address by mining internet resources for domain and mailbox information.
SMS Messaging
Each text message sent from Target Messenger can be tailored to include the name of the recipient. Additionally, the sender ID field can be set as the name of your company or business! i.e. Bobs Gym.
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